This solution allows you to swap your “Like” for a special piece of firewood. Such firewood has been used in an authentic Latvian bread oven which a real baker (Kaspars Pūce) has used to prepare tasty loaves of bread. They were given in thanks to the people who took part in the baking process. The tactical goal of the application was to increase the number of fans for the official Facebook page in Latvia, with more than 15,000 people becoming friends of the page during the first two days.